How to Grow Your Social Media Following Organically
Over 63% of the world’s population are social media users. Because of this statistic, businesses, content creators, and brands keep asking “How to grow social media following organically?”. Well, lucky for you, you came to the right place because we’ve got the answers you’re looking for.
What is organic growth on social media?
Before we jump into what you can do to improve the chances of growing your social media following organically let’s start with decoding what organic growth is in the first place.
A short definition of organic growth would be something along the lines of:
Organic growth is the process by which something expands on its own capacity.
A long definition includes understanding the purpose, goals, and outcome of organic growth compared to paid growth.
The Difference Between Organic Growth & Paid Growth
4 Benefits of Organic Social Media Growth
You might be asking yourself, “What’s the point of wanting organic growth on social media when I can just pay for it and get exactly what I want?” Well, in some cases throwing money at the situation isn’t always the answer and can actually do more harm than good.
Here are 4 benefits of organic social media growth:
Trust & Credibility
The BEST way to build a like-minded and strong community is through organic growth. An organic community that follows you because they are genuinely interested in what you have to say instead of just following you because they got a freebie will stick around for the long run and engage in your content because they want to, not because they have to.
Increases Conversion Rates
According to some studies, organic search traffic has a 28.5% conversion rate compared to paid search traffic which only has a 3.17% conversion rate. Organic followers are more likely to turn into customers because they get to know you on a deeper level and are authentically engaged in your content.
Long-term Growth & Success
When you finally understand how to organically grow your audience and following there will be no need to always rely on paid media for growth which is very short-term. You’ll get an understanding of your audience’s and potential customers' needs and provide them with solutions time after time.
Costs Less
If you have a low budget or no budget, learning how to grow organically on social media is one of the best things you can do for your brand or business.
5 Social Media Tips to Grow Your Social Media Following Organically
Now to the good stuff, 5 social media tips to grow your social media following organically.
Introduce Yourself
Nowadays people follow social media accounts because of the PEOPLE behind the account, there are thousands of other people doing the same thing as you, so if you want to stand out, introduce yourself and share your story about why you started and why you’re different.
If you’re not sure what to film here are some ideas:
1️. Answer the question: "Why did you start this?"
2. List a few fun facts about yourself
3️. Say what inspired you to create the account/business
4️. Share your journey and where you are now
5️. Highlight your biggest struggles and how you got over them.
2. Stay Consistent
Let's put it this way, consistency is like showing up regularly in a conversation with a friend—people start to trust that you’ll be there, and they’re more likely to engage with what you’re saying. Along with that, when you post regularly, people get used to you, and it makes your content feel more reliable and relatable.
Consistency on social media is all about creating that long-lasting connection, and if you only show up once or twice a month it simply shows you're not as invested as your audience is. So before you start posting, create a schedule that will ensure you stay consistent.
3. Create a Series
If you want people to keep coming back to your profile asking for more, think about creating a social media series. No matter what niche you’re in there is always something that you can make a series about.
For example, we can turn these 5 social media tips to grow your social media following organically into a 5 part series on @the.smm.club
Knowing that there are several parts to a series that will immediately trigger a response to go to the profile and scroll through other posts and eventually hit the follow button.
4. Engage With Your Audience and Other Accounts
It’s not enough to just keep posting and expecting an audience to roll in. SOCIAL media is all about being social. Make sure to take some time out of your day to answer comments left on your posts, comment on posts and stories from the people you follow, and engage with accounts that aren’t following you but could potentially become followers.
5. Take Advantage of SEO
Nowadays, utilizing keywords on social media is a MUST, so don't just leave it for the websites. Although it might be tempting to just take all your keywords and add them to the bottom of the caption, there are more effective ways to include them in your post. Let's take the keywords -- social media marketing -- as an example:
ON POST: Instead of typing out the main keyword(s) and adding it to the side, turn it into a question that your target audience needs a solution to.
For example: What are the best social media marketing tactics for quick growth?
CAPTION: Use the caption to add more keywords while answering the question.
Example: One of the best social media marketing tactics that will help you get more likes, comments, and shares is SEO-optimizing your content.
All these tips are from our 30-Day Social Media Growth guide, so if you’re interested in finally seeing results organically check it out.
