Social Media Management Tips for Small Businesses: Expert Advice

In between all the hustle and bustle of developing your own brand and small business products/services social media is often left on the back burner. Here’s what small business owners need to know to utilize and grow their social media accounts. 

Why is social media marketing for small businesses important?

Did you know that a total of 76% of consumers have purchased a product they saw in a brand's social media post? This statistic is only growing more and more each year so if you haven’t jumped on the social media train yet, what are you waiting for? 

However, as a small business owner, it’s not enough to open a social media profile, post pictures of products, and expect sales to roll in. Your social media needs to align with your business goals, and how do you achieve your business goals? By coming up with a strategy! The same goes for social media as well. 

We get it, among all the other tasks small businesses have learning how to come up with a social media strategy is the last thing on their mind. But trust us when we say, WE GET IT. That’s exactly why we came up with the 30-Day Social Media Growth Guide, which offers a clear and simple breakdown of creating a social media strategy. 

Now let’s jump into some of the best social media tips for small businesses. 

7 Best Social Media Management Tips for Small Businesses

1. Identify Your Target Audience 

REMEMBER THIS: IF YOU’RE TALKING TO EVERYONE, YOU’RE TALKING TO NO ONE! 

Understanding who you are talking to will not only make coming up with content so much easier but it will also serve in the long run for other marketing strategies as well. 

If you’re struggling to figure out who your target audience is, break down the details of who you imagine watching your content or purchasing your product/service. 

2. Be Social

There is a reason why it is called SOCIAL media. Due to lack of time, small businesses often post and ghost, which leads them to become talkers and not listeners. This often shows people that you are out of touch with their needs and are only in it for your benefit. 

Make time every single day to engage with your audience! 

3. Building Relationships > Growing Followers 

Listen, getting 100k followers quickly does sound appealing, but why? You have to ask yourself why you are just focusing on the followers and not the other factors that are equally if not even more important. Is it because you think followers will get you more sales? Or if you have a big following you'll land brand deals? Or is a high following your ticket to some sort of freedom?

The only thing that will get you what you are after is STRONG, trustworthy relationships that will engage with your content and potentially purchase from you too. 

4. Create a Strategy 

Your strategy should not only consist of the type of content you should be posting but also at least the following five essential elements:

• Clear Objectives and Goals

• Target Audience Analysis

• Content Pillars

• Competitor Analysis

• Type of content/content themes

In the 30-day Social Media Growth Guide, we dive deep into each of these elements, offering comprehensive insights and actionable tips to help you craft your own personalized strategy. From understanding how to optimize your profile to mastering content creation and engagement techniques, this guide covers it all.

5. Establish Content Pillars 

What will take not only your content to the next level, but also help you gain more followers, likes, comments, and shares is establishing content pillars! 

What makes content pillars important? The purpose of them is to ensure that your messaging is consistent across all platforms, supports value through targeted content (boosting engagement), simplifies the process of planning and creating content, encourages you to concentrate on important keywords and topics (improving discoverability), and assists in content customization for various platforms. 

6. Add personality 

We hate to break it to you but you’re not the only one who is offering that product/service. You need to find a way to stand out and how you will do that is through adding personality to your marketing and social media strategy. 

7. Create a Content Calendar 

This is especially important for small businesses because of limited time for social media activities. If you plan ahead and have all your content ready and set for posting, even if it is just specific topics it will be far more effective than coming up with ideas on the spot. 

In this case, it can also be helpful to have hooks prepared that you can just apply to your specific niche and topic. 

Social media marketing tips for small businesses are invaluable for navigating the world of social media and marketing. By implementing these tips, you can enhance your brand’s online presence and engage with your target audience more meaningfully.

Remember, success in social media marketing requires a personalized approach that integrates various elements seamlessly. You can elevate your strategy with the 30-Day Social Media Growth Guide.